Amores Web Design emphasize on the effectiveness and the marketing of your website. We are specialists in helping you increase traffic to your website. We work with industry leader Google services and tools to optimize your site.
Your website has two (2) distinct audiences: what the public sees and the code the Internet sees. Fact is that a professional looking website may be the least important aspect of your website. Let's face it, there are ugly website's that make a lot of money. I'm not saying the professionalism of your website is not important; I am saying it's not enough.
Services
Consulting
Sometimes businesses just need touch and go help, or have a very specific project in mind. The customized consulting option is best for them.
SEO/SEM
You realize that your prospects are searching for you online, but your website just isn’t showing up in their search results. We create and implement successful search engine optimization campaigns for websites across industries.
Social Media Marketing
Your market is already buzzing. Are you part of the conversation? We offer an array of social media marketing packages.
Website and Blog Design
A solid website is key to any successful online marketing campaign. Keeping this perspective in mind, we create websites and blogs that are effective online marketing tools-not just pretty brochure sites.
CRO
Why You Need to Know CRO
At the beginning of 2006, a web marketing expert and a Cambridge rocket scientist developed a unique system for reliably increasing a website’s profits. The system can be applied – with guaranteed results – to your website today.
Conversion Rate Optimization (CRO) - which is really the hottest thing in online marketing and web design right now. CRO is something you need to know about, so read on...
Basically, once your site is optimised for traffic (SEO), the next key phase is to optimise your conversion rate, to get as many visitors as possible fulfilling the action you want them to do on the site.
Need more information on specific services? Your questions not covered here?
Please contact us here.
Social Media Marketing
Every firm has a specialty! Ours is social media marketing. In fact, we wrote the book on social media marketing.
We train our clients how to use social media as well as design and implement full fledge social media marketing campaigns.
What is Social Media Marketing?
Let’s break down the phrase “Social Media Marketing”
Social Media Marketing: To promote a product or a service in order to increase sales.
Social Media Marketing: Online platforms where people connect and communicate.
Online Platform Examples: Blogs; Social Networking Sites: Facebook, Twitter, Linked-In.
Let’s take a quick look at traditional marketing vs. social media marketing.
| Traditional Marketing | Social Media Marketing |
| Dominate the Market! | Create a Social Media Community within the Market |
| Shout Out Loud | Listen, and then Whisper |
| Me, Me, Me | Us, Us, Us |
| PUSH the Product or Service | PULL in People with your Message/Story |
| Advertising | Word of Mouth Social Marketing |
| Nurture “Leads” | Nurture Relationships |
So, why Social Media Marketing? Why bother?
According to a recent Razorfish Consumer Experience Report, 49% of web users now make a purchase based on recommendations they received through a social media site. YET, only 25% of businesses have a Facebook page.
1) Social media marketing is already happening. People are talking about you, your products, your service, and your company on social media sites such as Facebook. It’s inevitable. Social media communities are breeding grounds for interaction. The only choice you have is to either be a part of the already occurring conversation or not.
2) Social media is where the PEOPLE are. Let’s say there was an expo happening where 180 million people would be attending, and I offered you a free booth. Would you take it? I sure hope you would. Facebook for example is growing at a rate of 600,000 new users a day. Will they know how to find you?
3) Attention spans continue to get shorter and trust in advertising continues to erode. Let’s face it. We trust our friends more than we trust what the nice folks on TV tell us. You can either be THAT friend or you can be the voice on TV that get’s ignored. The call is yours.
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Too many web site designers are more concerned with selling web design, AWC will help with planning the web site and take the time to build an effective web site. A web site is a marketing and business tool and as such you have to treat it like one. Today when designing a web site you have to have a marketing strategy. How will people find your web site? How do you know what the Return on Investment (ROI) is. Who is your competition? How do you improve customer Loyalty? How do you keep your customer engaged long enough to really look at your website and recommend it?, What is your Unique Selling Point, why should your web visitor buy from you?
You have the opportunity to rise above your competitors. Google is the web today. You need to establish a business relationship with Google's in order for your web marketing strategy to help your business.
Here are a few things to consider. People actually read web sites, Yes web users have a short attention span (the 8 second rule), 75% of the time web page users read the text before they notice the graphics. One solution is to have a fast loading page that quickly clues them in that YOU can solve their problem. If you can grab their their attention, you have successfully drawn them in so they will stay in your web site for a while.
Why are so many business web site owners disappointed with their web site success. Business owners need to find the right specialist who understands the web and how to market and optimize your web site and your business together.
A web site is one of the most best marketing tools today. You can channel information to your customers via text, graphics, video and even mobile devices (your web site on a cell phone), Email and (Instant Messaging) lets you communicate with your customer when they are ready to make the buying decision, deliver product and pricing catalogs instantly to your customer (via pdf documents), this make your web site a very powerful business tool.
Plan how your web site will fit into your business, partner with Amores Web Consulting and Google's the web leader and your web site will make you money.
